 |
View Cart | My Account | Help | Wishlist |  Gift Center | Catalog Quick Order |  Canada
|
|
|
|
1-800-391-8762
|
|
View Photo#907669
The maxim in the music industry has always been "You can't make it on talent alone," and with this book, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply, create a marketing plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. Watson-Guptill This Business of Music Marketing and Promotion - 2nd Edition Book Features:
Save BIG when you buy today! Watson-Guptill This Business of Music Marketing and Promotion - 2nd Edition BookExperience The Musician's Friend Advantage
Shop With Confidence - enjoy the protection of the Musician's Friend Advantage before and after the sale!
We'll Beat Any Price!
We'll beat any verifiable advertised price before or after the sale. Call 800-391-8762 for an unbeatable price quote.
45-Day Lowest Price Guarantee
If you find a lower advertised price within 45 days of your purchase, we'll refund the difference after verification. Some products are excluded.
45-Day 100% Satisfaction Guarantee & No-Hassle Return Policy
If you are not completely satisfied with any product, return it for a full refund of the product purchase price, full credit, or exchange of your choice – no hassles! Stringed instruments priced at $1999 or more have a special policy.
On-Time Delivery Guarantee
If you don't get your gear on time, shipping is free and you get 20% off your next order. Details »
Help & Support
Questions or comments? Email or call us at 800-391-8762.
|
 |
 |
 |
|
Entire contents Copyright © 2009 Musician's Friend Inc. Musician's Friend is a registered trademark of Musician's Friend Inc. All Rights Reserved. Publisher does not accept liability for incorrect spelling, printing errors (including prices), incorrect manufacturer's specifications or changes, or grammatical inaccuracies in any product included in the Musician's Friend catalog or website. Prices subject to change without notice. Top Of Page |